Personality Within Professionalism

I'm currently in my final year (*sob*) of my undergraduate degree in Printed Textiles & Surface Pattern Design and I feel a bit lost. Everyone around me seems to be crafting some kind of "professional identity" ready for graduate job seeking - creating websites, branding themselves, switching their instagram profiles to business accounts and shrugging off the informal identities they've had online for years. It seems trivial to even be writing a post about this, but I guess I'm looking for some kind of reassurance in a sea of uncertainty. Can I maintain the open and honest reputation I've built for myself online whilst still being attractive to potential employers?